PHRASES
Research-based tools to communicate effectively about public health
Public Health Reaching Across Sectors (PHRASES) supports an “all-hands-on-deck” approach, with tools to build communication skills and strategies designed for success.
Communications Toolkit
How to communicate public health’s unique value proposition, including a one-minute message about your work, winning words that connect intuitively with people, and tips to cut through the jargon.
Explore the ToolkitThe Importance of Framing
Frames are sets of choices we make when we present information: what to emphasize, how to explain ourselves, and what to leave unsaid. Use these metaphors, value statements, and additional tools to build understanding of public health:
The Perception Gap
To effectively improve public health, we must often collaborate with leaders and professionals in other sectors, and this can require overcoming unproductive perceptions of what public health is and why it’s important.