Training

This course focuses on how to use strategic messaging tools simultaneously with framing tools to motivate cross-sector partners and other non-public health experts to support public health interventions, programs, and policies. The strategic messaging tools that are explored include unique value proposition, narrative structure, one-minute messages, and the public health story map. The entire training is expected to take 60 minutes to complete. There are no prerequisites.

This course focuses on the 10 PHRASES framing recommendations and four framing tools. It provides a deep dive into the tools and finishes with an interactive piece to show learners how to use the framing tools to build and sustain cross-sector partnerships. The entire training is expected to take 30 minutes to complete. There are no prerequisites.